Generating sales by word of mouth is the best way for any company to succeed. At Horizon Printing Ink, an Anaheim, CA-based specialist in sheetfed inks as well as spot colors for heatset, their strong reputation for outstanding service and quality has led the company to put in minimal efforts in sales. Instead, the company’s satisfied customers are its best sales force. “Our sales are generated by word of mouth,” said Logan Calder, president of Horizon Printing Ink. “That’s why we don’t focus l...